Premier League TV rights: 5 of 7 live packages sold for £4.464bn
The rights to show Premier League games from 2019-2022 have been sold for £4.464bn – with two live packages still to be sold.
Sky Sports have won the rights to four tranches – 128 live matches – while BT Sport have one, comprising 32 games.
The Premier League’s last deal, agreed in 2015 and running until 2019, was worth £5.14bn.
“To have achieved this investment with two packages remaining to sell is testament to the excellent football competition delivered by the clubs,” executive chairman Richard Scudamore said.
Sky will have first choice of every weekend match and will also show Saturday night fixtures (19:45) for the first time.
BT will show Saturday lunchtime fixtures from August 2019 and have said they will pay £295m per season – £9.22m per match, up from £7.6m – across the three years.
That means Sky have committed to £3.579bn – or £9.3m per game, down from £10.8m in the current deal.
In 2015, Sky handed over £4.176bn for 126 fixtures each season – including the first Friday evening games and both Sunday packages – and BT paid a total of £960m for 42 matches.
See biggest TV deals around the world
American football still leads in revenue
|Biggest TV deals|
|Competition||Annual cost||Total cost||Duration|
|NFL (American football)||$4.95bn (£3.24bn)||$39.6bn (£25.95bn)||8 years (2014-22)|
|NBA (basketball)||$2.6bn (£1.7bn)||$24bn (£15.73bn)||9 years (2016-25)|
|MLB (baseball)||$1.55bn (£1.02bn)||$12.4bn (£8.13bn)||8 years (2014-21)|
|Premier League||£1.7bn||£5.14bn||3 years (2016-19)|
Market gets dull in the UK, gets bigger abroad
For now, the boom years appear to be over when it comes to the Premier League’s domestic TV rights.
As predicted, the threat of a tech giant providing competition for the main packages of rights did not materialise, and the recent content-sharing agreement between Sky and BT seems to have effectively ended a fierce rivalry that drove the remarkable 70% increases in the past two deals.
Dominant broadcaster Sky will pay significantly less per game than they did for the current £5.1bn deal. And even though Amazon may still be sniffing around, it seems the two remaining packages are unsold because the reserve prices have not been reached. If so, the overall value of the rights could actually fall.
The blow will be softened by overseas rights, which look set to rise sharply in value and which will continue to drive the richest league in the world’s phenomenal commercial success. But it may mean the bigger clubs renew their efforts to claim more of the spoils.