·Unveils plans for youths and entrepreneurship drive
By Wisdom Chukwu-Ohaegbule
The 2022 brand champion in the DMOMA Award series, the Mayor of Housing, has revealed the deeper values of the award and the efforts that went into creating a strong business brand east of the Niger.
The Mayor of Housing, real name is MY-ACE China, has also dedicated the award (and the efforts that went into it), to the youths of Nigeria, especially those from the South-South and South East.
This is as groups have intensified efforts to attract investments and businesses back to the east and the south-south, especially Port Harcourt.
While some others have started mapping out large areas to develop industrial estates, the Mayor of Housing has pushed for use of entertainment industry to tune up the intensity and pace of the south east and south-south to attract businesses.
The DMOMA Prestigious Awards organisers, on their own, have chosen Port Harcourt as the host city so global attention would rivet to the oil city in the coming years.
DMOMA has received the support of Mayor of Housing, who is known as a real estate success strategist, the winner of the 2022 Brand Champion Award.
The brains behind the move to make the east bounce back have reasoned that the fast pace and hyper-activity of the Lagos business life is the reason why most investors from the east and south-south prefer to move to Lagos.
For this reason, some business strategists and brand promoters cutting across real estate, banking, engineering, entertainment, media branding, online space, and engineering have come together to fight for this business shift east of the Niger.
On one side, an effort is driven by a colony of bloggers under the DMOMA Awards with huge support from the Mayor of Housing.
Now, the Mayor of Housing, a housing and estate investor, who says he sells value, not just houses, has unveiled plans to use branding to make Port Harcourt an investment capital in the coming years as his own contribution.
Mr China, who is the reigning brand champion in the DMOMA Award told newsmen that Port Harcourt has what it takes to compete with Lagos.
He said branding could be intensified to sell Port Harcourt as rallying point for the South-South/South East economic boost saying those who make the Lagos economy tick are mostly from the east of the Niger.
The Mayor won the 2022 brand champion award organized by DMOMA group and says he is keen to remain atop of brand rating in the coming years.
On the essence, Mr China said the obsession of his business group is to spread happiness. He revealed his plan for the South/South East saying it is to bridge the dichotomy between Lagos and South-South/South East economic regions.
According to him, “There seems to be huge dichotomy between the east and Lagos. If you get to Lagos, it is a fast-paced fast-moving, highly capitalist and highly independent economy. Ironically, most of the people making these things happen in Lagos are actually from the South-South/South East economic belt.”
One of the things his group is keen to execute, he stated, is to bridge the quality and activity gap to tame the gap. “It’s not as if people here want to go spend money in Lagos but if they can’t find the kind of quality they find in Lagos, everybody naturally gravitates to Lagos.
“So, we want a kind of efficiency and quality that happen in Lagos to be at least represented here in the east especially PH and inspire people to stay here. We want people to know that if it’s possible in Lagos, it’s possible here.”
He said his brand is to make people to patronize the east especially PH, saying if it is possible in Lagos, it is possible in the east. He said his group would copy whatever is possible anywhere in the world is possible in the east and in the South-South.
On the large following of the youths for the Mayor of Housing brand, Mr China said his brand mostly promotes the youth and entrepreneurship, music, comedy, and entertainment. In this regard, the brand champion said the award being overwhelmingly regarded especially by the youths is a call for his organization to help the youth more. “It’s a motivation for us and a serious commitment to us because we are in pole position to strive harder.
“Any failure on our side will pull down a lot of people and any success will mean lifting people. For us, the greatest achievement you can have is not profit but that your profit is lifting others to rise. For us, it’s a huge motivation to stay on course and keep rising.”
