Business idea more crucial than capital in start-up –Forum


Women who blame their failure to become entrepreneurs on lack of start up capital have been told that the start up capital required is idea, not money.  They were told that even without money, they can establish good businesses if they have good business ideas.

This was disclosed during an entrepreneurship training organized at Nonwa, Tai LGA for zero to low income women of Rivers South East Senatorial district of Rivers State recently.  The training was organized by Centre for Environment, Human Rights and Development (CEHRD), with support from the Embassy of the Netherlands in Abuja, Nigeria.
The facilitator of the training, Dr Joshep Etang, noted that those who do not have any business idea hardly succeeded as entrepreneurs because they may not know what type of business to invest in even if they had all the money.

He stated that the essence of embarking on the training was to change their ideas about investment and empower them with business skills in order to make them economically self-dependent.

They were exposed to some  tips on identifying viable business ideas, managing the small businesses established, record keeping and separating business accounts from personal accounts. The trainer advised the participants to study the environment where they intend to operate their business to enable them identify the type of business suitable in the area.

According to him, a good business idea must be business or profit-oriented, realistic or achievable, innovative, capable of fulfilling identified needs, honest or non-fraudulent, and timely.

On his own part, the co-facilitators, Frank noted that cleanliness and safety consciousness also help businesses to succeed. He said it would be difficult to get serious customers to continually patronize a business if their safety would not be guaranteed and if the business environment was dirty.
Declaring the training open, Styvn Obodoekwe, programme director of CEHRD disclosed that the training was part of a human rights project aimed at empowering women to begin to assert their socio-cultural and economic rights. He recalled that some women had earlier been trained on the need for women participation in politics.

In the course of the training, Women In Governance Network (WIGN) was formed to encourage women to participate in governance at all levels.  He stated that the entrepreneurship training was incorporated in the project to empower women economically to enable them have the economic strength to pursue political power.

He urged the participants, who were mainly peasant farmers, artisans and petty traders to take the training seriously, saying there may be opportunity to link the participants who may want to invest in businesses to some funding sources.

The participants thanked CEHRD and the facilitators, saying that the training came at a right time. They promised to step down the training to other women in their areas who were not opportune to attend the training.