PHED Partners ‘Innovate4Africa’ to sponsor Creativity Challenge’


* Contest expected to mobilize young persons for positive action

Smart executives strive to take their firms to the top by going outside their core areas to embrace other strategies such as high-level corporate social investments that help to win the love and confidence of the immediate environment especially the youth.

The ‘Creativity Challenge’ organised by ‘Innovative4Africa’ to promote innovation by individuals and businesses in Africa and beyond has thus been flagged off recently in Yenagoa, the Bayelsa State capital.

Historically, this was the maiden edition of the discovery programme, hence the request for a reputable company like PHED to be the lead-sponsor.

This is not the first neither will it be the last time that the present Management under the leadership of Henry O Ajagbawa has demonstrated the company’s commitment towards Corporate Social Responsibility (CSR) in the region.

The MD/CEO, who is widely known as a born innovator, had his brief speech delivered by the CSR officer, Chioma Aninwe, who is also the acting Public Relations Officer of PHED.

Speaking on behalf of the MD/CEO, the CSR, Aninwe, who is also the acting Public Relations Officer (PRO), said the sponsorship request was too realistic to be turned down because the value creation of the ‘Creativity Challenge’ directly aligns with Management’s new vision to be the number one electricity distribution company in Nigeria through innovation in all spheres of our business.

She continued by disclosing that this is a life-changing opportunity and a day of history.

The CSR officer encouraged the participants to leverage on the platform created by Innovative4Africa to harness the huge potential of the abundant human and natural resources in the oil rich region to bring innovation to life.

Aninwe also said the company’s direct involvement in the sponsorship, is a clear indication of our continuous commitment to empower the future of inhabitants in it’s franchise area.

She further revealed that management has too much confidence in the short and long-term results of ‘Creativity Challenge’ and firmly concluded that PHED will continue to support such laudable initiatives with direct impact on the lives of indigenes in the region.

The Head Admin, Ngozi Koroye, unveiled the official logo which signalled the flag- off with the Zonal Head, Everest Opara, as well as Edise Ekong in attendance.

In response, the Chief Operating Officer of Innovate4Africa, Cynthia Isang, expressed profound gratitude to PHED Management for accepting to sponsor the scheme irrespective of the economic shock of the covid-19.

“This goodwill by the Ajagbawa-led management has implanted a very positive image of PHED in our hearts even in years to come”, she stated.

A very elated Isang was in a non-stop happy mood as she  heaped accolades on the MD/CEO for his vision to identify with the potentials of the initiative when other corporate bodies were playing what she called hide-and-seek.

The COO explained the modalities for the emergence of winners in the contest, revealing that the grand finale would hold in March, 2021.

Some dignitaries who graced the launch include; Ebizi Brown, Technical Adviser to the Governor of Bayelsa State on Public Private Partnership, Funkazi Koroye Crooks, Technical Adviser to the Governor on International Development and Liason, Samson Poripo, The Ebitariowei of Tarakiri Kingdom.